*outlooks and visions from then to there

While transcribing the rich interviews I took during the past weeks and months, I come across stuff which is most interesting. I just finished working on an interview I did with Steve Kazanjian at the PromaxBDA headquarters in Los Angeles in October '16. Steve is part of the "second generation" of broadcast designers who took the industry from  high-end, expensive technology to open desktop computers. Surfing that front tip of the second wave of broadcast design, he soon found out that this motion design and campaign design stuff was not going to be enough for him. He started to look beyond – definitely more strategically into the business part of all this and shares some interesting viewpoints about how things developed from there and how it could go from here:

"The challenge for all of us now is: how do you asethetically and creatively push that industry forward, given that it's not the 90s anymore and you can't do what you want to do as much?

And how do you still express as much extraordinary and memorable work within that new space? And centrally important, how do you validate it to make sure that what your assumptions were, was right? That is really exciting!" "...the next breed, who calls themselves "Microtiques" - as in micro boutiques, are not freelancers. These are people who have come from larger shops, larger agencies or networks who are now downsizing to 1-2-person agencies. Whether it’s design, audio, sound, editorial, writing or whatever... The interesting thing about it is, that there is a lot of commonality in that with what we’re seeing in the giga-economy in general....  Whether it’s AirBnB, Uber or similar – that whole kind of crowd-sourced behaviour… It’s scary but it’s also exciting. It’s scary, if you’ve got 500.000/month of overhead that you have to move through, but it’s a march that is happening at the moment that you can’t stop. It’s either going to go very large or very small. But it’s going to afford an extraordinary amount of work and creativity, too! There has never been a more extraordinary time to be in entertainment marketing or in design, specifically for entertainment, because of more content being produced than ever before and there’s more money coming into this industry than ever before..."