*a sunny day in Zurich

A beautiful drive to Switzerland. Sunshine, blue skies, mist in the distant mountains of the already snowy Alps across the Zurich lake. And a warm welcome at Switzerland's big TV Station SRG by the chief designer there who readily sat with me, answering all my questions - in spite of workloads burning in the background.
Isn't this a weird business? We all work from nothing and when what we worked on has been aired, it is gone into nothing again. Very different from anything that can be produced from real material, can be touched and felt, and stays there... It is tempting to ask the question if whatever we "produce" in an immaterial sense always feels more stressful? As if real material, lasting across those fleeting minutes and seconds (...or even frames) we are constantly working with, would stay and last for ever. Not for ever probably, but longer than a tv moment, that's for sure.
Anyway – this interview was another really good experience! There was enough time to go through all the questions in detail and it ended with a really interesting look at what is happening at the moment with more and more people watching tv on their smart apps.
Stay tuned: soon I will offer some of that. But right now I am getting ready to travel to the US. ...excited to meet some more amahzing digital creatives and maybe quite different situations there. When it all started over here in Europe, we constantly looked across the ocean and were amazed at how far along that topic was there already. So – let's see if our colleagues in the US  have already found the ways to push tv design and branding into the next episode of media evolution...