* Interview quote 2

Yesterday I had the great pleasure of speaking to two very different people who have been in the field for many years. One of them is a vital part of what's happening NOW with the change in the way we watch tv and consequently of the way how networks need to look at the new "smart and mobile" behaviour of their viewers and react to it adequately. It is Lee Hunt, of Lee Hunt LLC, Razorfish; Lee Hunt Associates, MTV and so on... He has known this business for a very long time, rather than purely from the design side, he comes from creative strategy and management and at this time he is busy researching a large number of networks how they build paths into this new shift their viewers are rolling on. He asks and observes and he already draws some interesting conclusions:
"...how are they navigating people through different platforms?
How do you move people from linear television to on-demand? Or to what we call “tve" - “tv everywhere”… or to apps or to googleplay, and it’s been really interesting to see how these networks have done it. So much of it is the way they use their graphic style and manner and essentially their brand language. That brand language has to be used in dynamic and very unique ways, and when I look at a graphic – even if it hasn’t the network logo on it – because the network has been very consistent, reliable in its look and style – not necessarily dull and stodgy, but consistent: I get it! This is NBC, or it’s TLC, or whatever the network is, without even having to see the logo, just by the visual representation on the screen.
So this is the challenge and more even the opportunity right now for designers..."
THANK YOU, Lee!